In recent years, TikTok has proven to be impactful for big and small businesses alike. As a platform with the most active users online, you can connect directly with your community and reach an even wider audience if you know how to use it to your advantage.

Social media has become one of the most powerful tools for marketing. Even small local businesses can utilize their various platforms to attract new customers and engage with their online community. With TikTok’s meteoric rise in popularity in early 2020 and its continuous growth, it’s not hard to see why it’s now among the top social media platforms highly recommended by marketers for businesses.

It’s also difficult to deny its influence on consumers: the hashtag #TikTokMadeMeBuyIt has now amassed over 16 billion views, and its live shopping feature is booming this year. While big, recognizable brands are jumping on this platform to advertise, the users themselves are on the app primarily to be entertained and have fun. This makes TikTok the perfect space for small businesses to authentically reach their audience.


TikTok users come from all walks of life and varying age groups. While TikTok’s main audience is undoubtedly Gen Z and Millennials, data shows that the entertainment app’s user base is more diverse than other popular platforms because of how easy and quick it is to create, share, and discover new content based on your interests. Because of the wider pool of potential customers, you can aim your marketing campaigns at your desired audience no matter who they are.


According to the latest study conducted by DataReportal, 98.4% of social media users aged 16 to 64 watch video content online each week for varying reasons, including entertainment and educational purposes. In fact, internet users are more likely to consume and engage content in a bite-sized video format.


Just like with any social media platform, the best way to maximize your reach is through paid advertising. TikTok is significantly cheaper in this department compared to Facebook and Instagram, so you will spend less money on your campaigns without sacrificing productivity. Even better, ads on TikTok generate higher returns because they’re more entertaining and authentic, making viewers less likely to skip them.


A successful ad is just the beginning of a great social media marketing campaign. If you continue to create fun and entertaining content, you can build an online community around your brand and engage both new and repeat customers.

You can make the most out of TikTok for your small business once you know your audience and what catches their attention. Are you interested in growing your brand through social media with the help of experts? Visit

By Eena Dava, Pinch Digital

Photo by Caleb Lumingkit

322 thoughts on “Advantages of TikTok platform”
  1. Thanks for all your valuable labor on this website. Gloria delights in getting into investigations and it’s obvious why. Most people hear all concerning the dynamic method you present powerful guidelines on this website and as well boost response from other individuals on the subject matter so our own daughter is truly studying a lot of things. Take pleasure in the remaining portion of the new year. You’re the one carrying out a splendid job.play303

  2. Consideration of Other Urological Conditions Prior to Initiating Treatment for BPH Prior to initiating treatment with tadalafil for BPH, consideration should be given to other urological conditions that may cause similar symptoms buy cialis pro Changchang Wu, Sameer Agarwal, Brian Curless, Steven M

  3. This research study is evaluating whether the use of digital breast tomosynthesis and near infrared tomographic optical breast imaging DBT TOBI scans can predict the response of triple negative or HER2 breast cancer to neoadjuvant chemotherapy lasix for horses com 20 E2 AD 90 20Buy 20Viagra 20Norfolk 20 20Viagra 20Krem 20Reklam 20Oyuncular 20Isimleri viagra krem reklam oyuncular isimleri GM has taken costs out of its struggling Opel unit in Europe and made the commitment to spend 5

  4. Great – I should certainly pronounce, impressed with your web site. I had no trouble navigating through all the tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your client to communicate. Excellent task.pgslot

  5. dasatinib will increase the level or effect of diazepam by affecting hepatic intestinal enzyme CYP3A4 metabolism buy cialis with paypal We report the first New Zealand case of Anncaliia algerae myositis in a 55 year old man with a history of psoriatic arthritis, treated with long term immunosuppressive therapy

  6. Hey, just looking around some blogs, seems a pretty nice platform you are using. I’m currently using WordPress for a few of my sites but looking to change one particular of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about it?

  7. Dude.. My group is not considerably into looking at, but somehow I acquired to read several articles on your blog. Its fantastic how interesting it’s for me to visit you fairly often.

  8. First of all, thank you for your post. casinosite Your posts are neatly organized with the information I want, so there are plenty of resources to reference. I bookmark this site and will find your posts frequently in the future. Thanks again ^^

  9. I would like to convey my admiration for your generosity in support of men and women that have the need for help with this particular concern. Your special dedication to getting the message all over had been wonderfully productive and have all the time made professionals much like me to attain their dreams. Your own invaluable tutorial means a great deal to me and additionally to my office workers. Thank you; from everyone of us.

  10. We would like to thank you just as before for the stunning ideas you offered Jesse when preparing her own post-graduate research and, most importantly, regarding providing every one of the ideas in one blog post. In case we had been aware of your web page a year ago, we might have been saved the unwanted measures we were implementing. Thank you very much.

Leave a Reply

Your email address will not be published.