In recent years, TikTok has proven to be impactful for big and small businesses alike. As a platform with the most active users online, you can connect directly with your community and reach an even wider audience if you know how to use it to your advantage.

Social media has become one of the most powerful tools for marketing. Even small local businesses can utilize their various platforms to attract new customers and engage with their online community. With TikTok’s meteoric rise in popularity in early 2020 and its continuous growth, it’s not hard to see why it’s now among the top social media platforms highly recommended by marketers for businesses.

It’s also difficult to deny its influence on consumers: the hashtag #TikTokMadeMeBuyIt has now amassed over 16 billion views, and its live shopping feature is booming this year. While big, recognizable brands are jumping on this platform to advertise, the users themselves are on the app primarily to be entertained and have fun. This makes TikTok the perfect space for small businesses to authentically reach their audience.


TikTok users come from all walks of life and varying age groups. While TikTok’s main audience is undoubtedly Gen Z and Millennials, data shows that the entertainment app’s user base is more diverse than other popular platforms because of how easy and quick it is to create, share, and discover new content based on your interests. Because of the wider pool of potential customers, you can aim your marketing campaigns at your desired audience no matter who they are.


According to the latest study conducted by DataReportal, 98.4% of social media users aged 16 to 64 watch video content online each week for varying reasons, including entertainment and educational purposes. In fact, internet users are more likely to consume and engage content in a bite-sized video format.


Just like with any social media platform, the best way to maximize your reach is through paid advertising. TikTok is significantly cheaper in this department compared to Facebook and Instagram, so you will spend less money on your campaigns without sacrificing productivity. Even better, ads on TikTok generate higher returns because they’re more entertaining and authentic, making viewers less likely to skip them.


A successful ad is just the beginning of a great social media marketing campaign. If you continue to create fun and entertaining content, you can build an online community around your brand and engage both new and repeat customers.

You can make the most out of TikTok for your small business once you know your audience and what catches their attention. Are you interested in growing your brand through social media with the help of experts? Visit

By Eena Dava, Pinch Digital

Photo by Caleb Lumingkit

45 thoughts on “Advantages of TikTok platform”
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